What is Archer
Archer helps a small team see who their brand is, read their own numbers, and plan, write and publish their marketing. It is made by Elven River, a small studio for brands. Elven Heart is the home of Elven River's apps.
- Who the brand is
- Archer reads who a brand is: its story, its voice and the people it serves.
- Its numbers
- Archer shows the brand's own numbers from connected accounts, such as ads, shop and sales, so the team can see what works. Publishing and advertising actions require a person's approval.
- Its marketing
- Archer helps the team plan their marketing and write it: letters, posts and ads in the brand's own voice. Once a person schedules a post, Archer publishes it to the brand's connected social accounts at that time.
Archer reads and recommends. A person approves every post, and Archer publishes it only at the time that person chose. Archer's chat and writing use AI from Anthropic, and its pictures use AI from OpenAI.
Archer is open by invitation. Each brand works in its own space. Only the people it invites, and the small Elven River team that runs Archer, can see it.
You come in the first time with the invitation your team gave you. After that you can also sign in with your Google account. For sign-in, Archer uses your email address to check that you were invited and your sign-in ID to keep you signed in. A brand owner may separately choose to connect a Google mailbox so their team can work with mail in Archer. Read more in our privacy policy.